About us
Ruma was created to simplify the way people experience travel rewards. We combine technology, data, and deep industry insight to help travellers unlock more value from every journey—without the complexity.
The Problem
Travel rewards weren't built to be simple.
Airline loyalty programmes were designed in isolation — each with their own rules, pricing, and hidden restrictions.
The result? Hours of research, and still no certainty you're making the right decision.
Most travellers either overpay — or waste their points.
The Solution
Ruma turns complexity into clarity.
We built Ruma as a decision engine for travel — not just a search tool.
Instead of opening 10+ tabs and doing the maths yourself, Ruma:
One search. One answer. The best way to book.
Your points could be worth
£105,000
1,000,000 points redeemed at 10.5p per point
Ruma helps you find hidden award deals
Statement Credit
Cashback
Travel Portal
Economy Flights
Business Class Flights
First Class (Points)
Ready to find your next flight?
Jump back into search and discover flights that make the most of your rewards.
Start searching